Having grown up in Toronto's Jewish community, Barbara and Chuck Elnekave have always felt that being Jewish provides its own challenges; there is no need to make Jewish living so expensive. With their passion for Jewish books and gifts and their family's experience in the Jewish wholesale and retail food market, mixing the two to create The Israeli Source, the Ultimate Jewish Shopping Experience® was a logical endeavour to attempt. Putting their best foot forward, Barbara and Chuck opened their business to the public in February 2006, hoping to be able to provide a more affordable avenue to Jewish living.